How to Add Another Brand to MorningAI

Each brand in MorningAI lives in its own workspace — its own DNA, asset library, calendar, and team — so the AI stays on-brand even when you manage several. This guide shows organization admins exactly how to add another brand, from the Your Brands popover all the way through the four-tab Brand Setup wizard.

Product: Account, Billing & Team

If you already have one brand running and need to add another (a new product line, a sub-brand, an acquired brand, an agency client), MorningAI takes you from a website URL to a fully scoped, AI-trainable workspace in a few minutes. The platform crawls the new domain for you, so you confirm details rather than re-enter the basics.

Why Multi-Brand Workspaces Matter

Adding a brand inside MorningAI is not the same as making a folder. Each brand carries its own BrandDNA (voice, visuals, slogan, social links), CustomerDNA (personas, language guidelines), ProductDNA (catalog), and Knowledge Base (supporting context). Keeping them isolated means everything you generate — copy, images, schedules — stays specific to that brand instead of bleeding across.

Step-by-Step Walkthrough

1. Open Your Brands. Click your brand avatar in the left sidebar. The Your Brands popover opens with the subtitle "Switch between your brands or add a new one to expand your reach."
2. Click Add a New Brand. The button sits at the bottom of the brand list as a dashed "+" card. If you don't see it, you're not an organization admin — only org admins can add brands. Ask your admin to either add the brand for you or grant you admin access.
3. Confirm the brand seat (if prompted). What happens next depends on your plan:

• Legacy plan: You skip straight to setup — no payment step.
• Lite or Growth plan with an available brand seat: You skip straight to setup.
• Lite or Growth plan with no available seats: The Add a New Brand purchase modal opens. It tells you how many brands you currently have, your plan, the per-brand price (see Pricing below), and that the card on file will be prorated for the remainder of the current billing cycle. Click confirm to add the seat — Stripe updates your subscription quantity, your org's brand quota goes up, and you're routed into the Brand Setup wizard.

1. Enter your brand's website. The wizard opens with a single input — "e.g., https://zara.com". Type the new brand's URL and submit. MorningAI crawls the domain to pull logo, colors, copy, and other brand details.
2. Confirm "Is this your Brand?" The next screen shows the brand image and details pulled from the site. Click Yes to proceed, No to retry with a different URL.
3. Walk through the four setup tabs. The wizard now stages the brand's full DNA:

• Brand — Basics, Tone of Voice, and Visual Styles (logos, colors, brand description, target audience, slogan, social links).
• Customer — customer personas and language guidelines.
• Product — product catalog setup.
• Knowledge Base — supporting context the AI references for this brand.

You don't have to finish every tab in one sitting. You can return to any of them later from Settings → DNA for the new brand. But the more you complete now, the better the AI's first outputs will be.

Pricing for Additional Brands

The purchase modal shows your exact cost before you commit:

The first charge is prorated for the days remaining in your current billing cycle, so you only pay for the time you actually use this month. Subsequent cycles bill at the full per-brand rate. Legacy-plan customers add brands without a per-brand charge.

Real-World Use Cases

Sub-brand or product line. A skincare company launching a fragrance line spins up a separate brand so each line keeps its own voice, palette, and product catalog.

Agency client. An agency adds a new client as a brand so the team can switch between clients without contaminating prompts, schedules, or asset libraries.

Acquired brand. A holding company acquires a regional CPG and adds it as a brand to onboard the team and the new catalog without disturbing the parent brand.

Pilot or test brand. A marketing director adds a test brand to evaluate a new positioning idea in isolation before rolling it back into the main brand.

Pro Tips

Tip 1: Let the crawl do the heavy lifting. The website URL step is meant to do the boring data entry for you. If the crawl misses something, you can edit any field in the Brand tab — but start with what MorningAI pulls.

Tip 2: Front-load BrandDNA basics, then expand. The minimum viable setup is the Brand tab with the basics filled in. You can ship your first asset from there, then layer in CustomerDNA, ProductDNA, and Knowledge Base over the following days.

Tip 3: Switch brands from the same popover. Your Brands is also your switcher — once a brand is added you'll see it in the list and can jump in with one click. The active brand context (sidebar, calendars, library, settings) reloads to that brand automatically.

Frequently Asked Questions

Why don't I see the Add a New Brand button? It's only shown to organization admins. Ask your admin to enable the access or add the brand for you.

Will I be charged immediately? On Lite and Growth plans with no available brand seats, yes — the card on file is prorated for the rest of the current cycle when you confirm the purchase modal. Legacy-plan users and users with an unused brand seat are not charged.

What if MorningAI can't find my website? Click No on the Is this your Brand? confirmation screen and re-enter the URL. If the site is brand new or password-protected, skip ahead and fill the Brand tab manually.

Does each brand have its own team? Yes. Each brand has its own team membership and access list, even though everyone shares the same MorningAI login.

Can I change a brand's website URL after setup? The crawl runs once to seed the brand. After setup, you edit BrandDNA fields directly in the Brand tab.

Next Steps

Once your new brand is live, set up the rest of its DNA: see How to set up BrandDNA, How to set up CustomerDNA, and How to Build Your ProductDNA™ Catalog to give the AI everything it needs.